Video
skysoclear – Wiggle Super Series 2011
The Wiggle Super Series is the UK’s premier cycling sportive event. 20 events over the year encourages riders of all abilities to experience the best cycling the UK has to offer. skysoclear were tasked with producing a video for each event, with the dual purpose of promoting the event and also to serve as a memento to the participants.
We started by storyboarding the whole video, which formed a shooting list for the day’s event. On the day, Ross Chapman (director of skysoclear) followed the riders around the course, conducted interviews and captured slow-motion shots to add drama and excitement. We also attached a camera on to a rider to capture their point of view of the challenging course. Two days of editing followed with a professional soundtrack and colour grade, delivering online to YouTube and Vimeo. The response from the video has been fantastic. Last year’s videos totaled 40,000 views and the challenge is to better that for 2011. View the video here
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